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Small Is the New Big

And Other Riffs, Rants, and Remarkable Business Ideas

Seth Godin

Publisher:

HighBridge Company

Subject(s):

Business
Nonfiction

Awards:

Audio Award Nominee
Audio Publishers Association
Best Audiobooks
AudioFile

Format Information

OverDrive WMA Audiobook

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Available copies:
Library copies:
Lending period:	7 days
File size:	108193 KB
Release date:	Mar 23, 2007

Description

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.

Then small happened.

Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.

Digital Rights Information

OverDrive WMA Audiobook
Burn to CD:	Permitted

Transfer to device:	Permitted
Transfer to Apple® device:	Permitted

Public performance:	Not permitted
File-sharing:	Not permitted
Peer-to-peer usage:	Not permitted

All copies of this title, including those transferred to portable devices and other media, must be deleted/destroyed at the end of the lending period.

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